Sunday, December 10, 2023

TikTok is Experimenting With 15-Minute Uploads


Do you wish to add even longer movies to TikTok?

Quickly, that could possibly be an choice, with the previously short-form video app experimenting with a brand new 15-minute upload option, extending on the present 10-minute video restrict.

TikTok 15 minute uploads

As you may see on this notification, posted by social media skilled Matt Navarra, some customers at the moment are being knowledgeable that they’ll add 15-minute clips.

Which is a major enlargement, and represents one other threshold in TikTok’s ongoing improvement.

TikTok’s authentic time restrict per clip was 15 seconds, earlier than it prolonged that to 60 seconds, overlaying a wider vary of makes use of. It then revised it once more to 3 minutes, then 5 minutes, earlier than going to 10 minutes in 2022, which disappeared from the app as a direct choice earlier this year, however remains to be out there when importing a clip (versus recording).

And shortly, that’ll seemingly rise to fifteen minutes per clip, although a query stays as as to if customers really wish to watch longer movies in-stream.

I imply, the logic from TikTok’s perspective is evident, with longer movies rising time spent in-app, and offering extra potential for mid-roll advertisements, and so forth.

Possibly it really works, and it is usually value noting that Douyin, the Chinese language model of the app, expanded its upload limit to 30 minutes per clip last year.

You’ll assume, then, that Douyin has seen good response, therefore the enlargement on TikTok. And with that being the case, we is also seeing 30-minute TikTok uploads someday within the close to future.

We’ve requested TikTok for more information on this check, and whether or not it’s being rolled out to all customers. We’ll replace this put up if/once we hear again.

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