We’re halfway by way of the 12 months, which implies that it’s time to begin planning your vacation campaigns with the intention to guarantee that you’ve got all the pieces in place to maximise your gross sales outcomes this coming vacation season.
Sure, it’s nonetheless six months away, however nailing the lead-up is essential, and in some instances, meaning planting the seeds now, with the intention to reap the complete advantages later within the 12 months.
To assist with this, TikTok has printed its 2023 holiday marketing playbook, which features a vary of useful insights and suggestions to make sure that your planning is on observe, and that you just’re ticking the containers now to reinforce response.
The 13-page guide features a vary of notes on TikTok as a product discovery platform, and the way it’s influencing purchasing behaviors.
There are additionally notes on the highest hashtags to make use of, and key developments within the app.
TikTok additionally offers a spread of information notes and recommendations on methods to maximize your vacation promotions, together with step-by-step listings of all the important thing foundations.
There are additionally overviews of its advert merchandise:
And calendar overlays for when you have to be enacting every kind of marketing campaign.
It’s an attention-grabbing overview of what may very well be a key channel on your advertising and marketing and outreach this 12 months. TikTok is arguably probably the most influential social platform of the second, for youthful audiences specifically, and as such, it’s price contemplating whether or not you have to be utilizing it inside your vacation plans, and the way you are able to do so to greatest impact.
And it’s price a learn both approach, because it may assist to get you considering, not solely about TikTok itself, but in addition about your broader vacation plans.
You may obtain TikTok’s ‘Holidays For You;’ playbook here.
