TikTok has launched a brand new marketing campaign known as Re:Make, which is able to see the varied basic TV advert campaigns re-imagined by TikTok customers, as a way to each showcase consumer creativity and spotlight the potential of such approaches on the platform.
As defined by TikTok:
“Re:Make is a celebration of the long-lasting promoting campaigns which have formed the trade and influenced tradition – whereas additionally showcasing how TikTok has supplied a wholly new option to captivate and persuade audiences. Staying true to our mission to encourage creativity and produce pleasure, Re:Make by TikTok goals to encourage and educate manufacturers and inventive companies on how you can unleash their creativity on the platform.”
The marketing campaign will see TikTok accomplice with a variety of manufacturers which have run basic adverts, just like the Snickers “You’re Not You When You’re Hungry” marketing campaign, Previous Spice’s “The Man Your Man May Odor Like”, and Skittles’ iconic ‘Contact’ promotion.
TikTok customers will probably be inspired to supply their very own tackle every, utilizing the hashtag #TikTokReMake, which is able to assist to encourage engagement, and get model fascinated about how artistic approaches and developments can drive visitors for his or her promotions.
And curiously, TikTok additionally notes that bands can get in contact to search out out about how they will additionally become involved in future installments of the Re:Make initiative.
It could possibly be an effective way to study what works on TikTok, discover platform influencers who can help with artistic approaches, and get promotional worth from the identical, by linking into the development.
In any case, it’s going to assist advertisers broaden their understanding of TikTok advertising approaches, and it will probably be price checking in on the #TikTokReMake hashtag to see what folks provide you with, and the way these concepts resonate with the TikTok neighborhood.