Are you excited for Halloween?
The spooky season hype is rising, and with that, many manufacturers will even be trying to get in on the motion, by creating themed promotions that goal to hyperlink into the Halloween development, and drive extra buying exercise.
To assist with this, TikTok has published a new overview of Halloween marketing insights and tips, to assist get your in-app activations heading in the right direction.
You’ll be able to obtain TikTok’s full Halloween information here (with e mail sign-up), however on this put up, we’ll check out among the highlights.
First off, TikTok supplies an summary of Halloween engagement, and the way TikTok has helped some SMBs drive extra exercise throughout spooky season.
The notes on the affect of TikTok on Halloween traits is important, although probably not a shock, given the recognition of the app. When you’re trying to get a really feel for what’s trending this season, TikTok can be a great place to begin, although as you possibly can most likely guess, Barbie-themed costumes will seemingly be dominant.
TikTok’s additionally shared some recommendations on the right way to get began along with your Halloween campaigns, that are largely centered on working with creators and provoking UGC.
Which is a key progress focus for TikTok, with the extra interactive focus of the app serving to to drive extra participatory traits. As such, enabling your viewers to participate in the identical is usually a key driver of in-app advertising success.
Tiktok’s additionally shared a list of the highest Halloween hashtags within the app:
It’s a easy, however useful overview of among the key Halloween development notes and pointers, which might assist to information your Halloween advertising efforts.
You’ll be able to obtain TikTok’s 2023 Halloween Advertising Playbook here.