TikTok has introduced its 2022 Discover List, which highlights 50 platform creators that aren’t solely constructing communities on the platform, and advancing creativity, however are additionally driving constructive impression, on TikTok and past.
As defined by TikTok:
“Uncover Listing creators proceed to foster a worldwide neighborhood on TikTok that celebrates creativity, discovery, and genuine expression – they entertain, shine gentle on vital matters, educate, and encourage. Whether or not they’re empowering others to be taught one thing new, difficult viewers to strive trending recipes, or inspiring their viewers to hitch actions that advocate for lasting, constructive change, these creators impression tradition and society as we all know it.”
The chosen customers have been separated into 5 classes, with ten representatives in every.
These classes are:
- Changemakers – Advocates for change, driving social impression by way of their clips
- Foodies – Inventive cooks and residential cooks taking new approaches to culinary experimentation
- Icons – The rising leaders of key traits and tradition within the app
- Innovators – Folks utilizing inventive codecs and concepts to push issues ahead within the app
- Originators – Creators who’ve began viral dances, sounds, aesthetics and extra.
TikTok will likely be highlighting its Uncover Listing creators in its model channels within the app, whereas it’s additionally revealed a digital booklet that gives an outline of every of the chosen innovators.
It’s a great way to be taught extra about a number of the high creators and traits within the app, and enhance your normal understanding of key TikTok influences.
It may additionally present extra understanding of vital shifts inside completely different communities, and in case your model has connection to a particular sector, that may very well be a good way to search out new inspiration and concepts, and even potential collaborators, throughout the app.
The important thing to maximizing marketing campaign attain and resonance on TikTok is knowing platform traits, and these inventive leaders present helpful tips on precisely that, so it’s price taking the time to undergo and take a look at what it’s they do, and the way they do it.
You possibly can be taught extra about TikTok’s Uncover Listing creators here.