TikTok has announced a renewal of its partnership with the New York Yankees, which can see the Yankees artistic staff proceed to supply unique content material for the platform, and assist to solidify TikTok’s reference to sports activities followers.
The partnership, which TikTok first established in 2020, has already seen the Yankees construct their TikTok presence to over 1,000,000 followers, making them the most-followed MLB staff within the app, whereas baseball dialogue, as with all sports, can also be on the rise amongst TikTok’s viewers.
As per TikTok:
“TikTok and the Yankees will work collectively to carry elevated content material to TikTok all through the season, together with interviews, behind-the-scenes clips, participant moments, and extra. As an ‘Official Companion’ of the New York Yankees, TikTok will likely be built-in into each Yankees sport all through the season by way of varied in-Stadium branding, together with house plate signage, inclusion on outfield video boards, and extra.”
These IRL integrations may even embody two ‘TikTok Days’ at Yankee Stadium, which can characteristic varied parts, together with unique merchandise, creator moments, and extra.
Lastly, TikTok may even be featured in YES Community broadcasts, by way of in-game commercials, on-air mentions, and TikTok-related segments.
It might be a helpful partnership for TikTok, as a result of because the platform continues to grow to be extra of a vacation spot for leisure, sports activities content material is turning into more of a focus.
As you may see on this overview, nearly all sports activities are getting extra consideration within the app, and with customers spending extra time of their TikTok feed, and fewer with conventional TV, it’s turning into a important platform for maximizing publicity, and connecting with a wider viewers.
Which can also be good for associated advertisers, and types trying to faucet into sports activities dialogue. Actual time chatter continues to be largely targeted on Twitter, however a rising variety of customers are getting highlights, and staying in contact with sports activities outcomes, by way of TikTok clips.
As such, it ought to positively be in your radar if you wish to faucet into the large sports activities traits. The fitting, artistic strategy might show you how to join with a rising band of sports activities followers within the app.