Might is Asian and Pacific Islander Heritage Month, and TikTok has announced a brand new line-up of particular occasion programming, in addition to a showcase of prime API creators, to assist promote and share the occasion with its consumer group.
First off, TikTok can be working a spread of themed live-stream occasions all through the month, showcasing API artists, dancers, musicians, and extra.
As per TikTok:
“Our #APIFamily reside collection will have a good time the wealthy cultural heritage and unimaginable affect of the API group. All through the month of Might, we will even highlight a various collective of API-owned SMBs who’re utilizing TikTok to have a good time API heritage and uniquely develop their companies.”
TikTok will even spotlight API musicians, with style playlists to be boosted within the app.
“Our sounds web page will function particular visitor playlists from Keshi and mxmtoon, in addition to style playlists for Hip-Hop, Ok-Pop, Indie, #SouthAsian sounds and extra! Observe @MusicOnTikTok to tune into our ongoing social programming, set to function artists Tyler Shaw, Thuy and others!”
TikTok’s additionally launched its first-ever ‘API Visionary Voices’ group, which can see it promote a spread of influential customers from the API group all through the month.
As per TikTok:
“Our 2023 TikTok API Visionary Voices record honors 15 visionary API creatives, enterprise house owners and tradition changemakers who’re making a optimistic affect on TikTok and past. These modern creators use their platforms to have a good time, honor and proceed shaping the legacy of API heritage. This yr’s honorees are acknowledged throughout three classes: Creators, Trade Disruptors and Small Enterprise Homeowners.”
TikTok continues to spotlight group engagement and celebrations, as a part of its broader push to raised ingratiate itself with completely different segments, whereas additionally in search of to extend its connective worth to extra teams, so as, doubtlessly, to make it more durable to ban.
Which most likely gained’t work, however it’s good to see TikTok selling extra group celebrations and occasions, in recognition of the cultural contributions of all customers.