TikTok is the social platform of the second, with its unending stream of light-hearted video clips offering leisure for an growing quantity of customers around the globe, with the app regularly leading the download charts and rising to develop into a real competitor for Fb and Instagram.
So what’s subsequent for the platform? Can TikTok proceed to innovate and evolve consistent with person expectations, and really develop into actual, vital, ongoing competitors for the large gamers within the house?
We’ll get extra of an thought of this subsequent month, when TikTok hosts its first ever ‘TikTok World’ showcase occasion.
The occasion will give us a preview of what’s subsequent for TikTok, although the total particulars of this system schedule haven’t been launched at this stage.
For TikTok, that’ll probably embody new eCommerce instruments and additional integration choices that may assist manufacturers hyperlink up with related platform influencers for promotions. TikTok’s additionally experimenting with longer-form video, which may current new alternatives, whereas it’s additionally testing advanced live-streaming functionality.
TikTok’s additionally engaged on a brand new AR Effect Studio tool, which might allow creators to construct their very own AR results, which may be a part of the TikTok World showcase.
They may even present some early data on TikTok’s plans for digital actuality, with TikTok’s mother or father firm ByteDance lately purchasing VR headset maker Pico. Might that see TikTok clips merging into digital kind, with dance crazes which you can take part in together with your VR avatar, versus conventional video clips?
It’s inconceivable to foretell precisely how TikTok will strategy this, however it’s attention-grabbing to notice that the app is seeking to the subsequent stage, to be able to sustain with evolving traits.
As famous, there’s not lots to go on at this stage, with the occasion solely open for early media registration at this stage.
We’ll preserve you up to date on any bulletins.