TikTok has introduced a new set of workshops for Small Business Month, designed to assist SMBs perceive how you can make higher use of the platform for promotions, whereas it’s additionally committing $2 million in funding to help Black and Hispanic entrepreneurs in growing their enterprise imaginative and prescient.
First off, TikTok shall be internet hosting a four-week lengthy collection of workshops all through the month, which it’s calling the ‘TikTok TakeOff’ collection.
As per TikTok:
“Tune in to the kickoff of our newly launched TikTok Takeoff webinar collection. Aimed toward telling inspiring tales and supplying you with the instruments to develop your corporation, companies of any dimension can learn to use TikTok to seek out their viewers and develop.”
The webinar collection will showcase tales of SMBs which have seen success within the app, together with ideas and technique notes to get you began.
The periods will happen on Wednesdays all through the month, beginning Could tenth. You may register your curiosity here.
TikTok’s additionally donating $1 million to the Hispanic Heritage Basis to raise entrepreneurship within the Latin group, together with one other million to ‘Black Lady Ventures’.
“Black Lady Ventures offers financial development alternatives to Black and Brown ladies throughout america via schooling and entry to capital. We’re partnering with Black Lady Ventures to spend money on Black and Brown ladies throughout the nation by supporting BGV’s expansive group programming, which incorporates entrepreneurship schooling, management growth, networking, and funding alternatives.”
Lastly, TikTok may even be highlighting small companies all through the month, and the way they’re utilizing the platform to greatest impact.
SMBs are a key factor of TikTok’s push to stay within the US, because the White Home considers a ban of the app resulting from nationwide safety issues. TikTok says that over 5 million US businesses now use TikTok to reach their customers, and these corporations could be considerably impacted by a ban, which might even have flow-on results for the US economic system.
With this in thoughts, it’s essential for TikTok to keep up and spotlight these connections the place doable, whereas additionally working to broader its personal promoting alternatives.
