TikTok has introduced a range of new features to celebrate Asian and Pacific Islander Heritage Month, together with a showcase of API creators as a part of the following stage of its ‘Trailblazers’ program, in addition to new in-app stickers to allow customers to participate within the occasion.
The principle focus is TikTok’s Trailblazers initiative – TikTok has chosen 12 API creators to participate on this yr’s promotion, every of whom shall be featured within the app all through Could.
As defined by TikTok:
“This yr’s API TikTok Trailblazers are creators who’re shaping leisure, tradition, content material, and developments each on and off of TikTok. They had been nominated by the TikTok group for utilizing their platform to coach, entertain, and advocate for the API group. All through Asian and Pacific Islander Heritage Month, our 2022 Trailblazers will share their tales and showcase the #APIFamily via creator spotlights and LIVE programming.”
It’s the second yr that TikTok has run its API Trailblazers program, which is a vital initiative in serving to to showcase completely different communities and cultures to the app’s billion-plus users.
TikTok can even host a variety of live-stream occasions all through the month, inside which it can spotlight API-owned SMBs and non-profit organizations, whereas it’s additionally sharing tales of its personal workers from the API group.
TikTok can even spotlight music playlists that function API expertise, whereas it’s additionally including new stickers that customers can add to their content material to take part within the occasion.
TikTok’s been working to determine higher reference to a variety of communities, and to make use of its platform to showcase completely different cultures and actions, to assist facilitate understanding and inclusion on a broader scale. The app is massively fashionable throughout varied areas and cultures, and that offers TikTok an important alternative to play a task in facilitating such connection, and celebrating variety the place it may.
This new initiative is simply one other step in that push, and it’s good to see TikTok trying to showcase a broader vary of creators, of all differing kinds, inside the app.
TikTok’s API Heritage Month programming will run all through the month of Could.