Given its excessive utilization amongst youthful demographics, it’s no shock that sports activities is standard with TikTok customers, who’re more and more sharing their ardour for sports activities and sporting identities within the app.
Certainly, engagement with sports activities content material is rising fast on the platform, with nearly all main sports activities seeing will increase in exercise over the previous 12 months.
With this in thoughts, TikTok has published a new report on the newest sports activities traits, and the way manufacturers can faucet into these shifts, with recommendations on content material choices, advert instruments, and different notes that will help you hyperlink into sports activities dialogue within the app.
You may obtain the complete report here, however on this submit, we’ll check out a number of the key notes.
First off, TikTok supplies an summary of the sorts of sports activities movies which can be rising in recognition within the app, together with trick pictures, behind-the-scenes content material, and highlights.
Every overview contains notes on how manufacturers can faucet into these traits, which supplies clear course on what TikTok’s sports activities followers are in search of within the app.
The report additionally contains extra particular notes on advert marketing campaign choices and instruments, which may assist to raised align your branding efforts with related conversations.
Whereas there are additionally extra particular tips on the sorts of content material that sports activities followers need to see, which could possibly be one other information word to your content material course.
There are some useful insights right here, and should you’re seeking to join with sports activities followers within the app, it’s price downloading the information, and trying out the important thing pattern notes, as highlighted by TikTok’s crew.
You may obtain TikTok’s full sports activities pattern report here.