Given its excessive utilization amongst youthful demographics, it’s no shock that sports activities is fashionable with TikTok customers who’re more and more sharing their ardour for sports activities and sporting identities within the app.
Certainly, engagement with sports activities content material is rising fast on the platform, with just about all main sports activities seeing will increase in exercise over the previous yr.
With that in thoughts, TikTok has published a new report on the most recent sports activities tendencies, and the way manufacturers can faucet into these shifts, with recommendations on content material choices, advert instruments, and different notes that can assist you hyperlink into sports activities discussions within the app.
You may obtain the total report here, however on this put up, we’ll check out a few of the key notes.
First off, TikTok gives an outline of the forms of sports activities movies which are rising in reputation within the app, together with trick pictures, behind-the-scenes content material, and highlights.
Every overview consists of notes on how manufacturers can faucet into these tendencies, which gives clear course on what TikTok’s sports activities followers are searching for within the app.
The report additionally consists of extra particular notes on advert marketing campaign choices and instruments, which may assist to raised align your branding efforts with related conversations.
There are additionally extra particular tips on the forms of content material that sports activities followers wish to see, which could possibly be one other information be aware to your content material course.
However there are some useful insights right here, and if you happen to’re seeking to join with sports activities followers within the app, it’s value downloading the information, and testing the important thing pattern notes, as highlighted by TikTok’s crew.
You may obtain TikTok’s full sports activities pattern report here.