TikTok has announced that it’ll as soon as once more be operating its European Promoting Awards occasion this 12 months, which acknowledges the perfect TikTok advertising and marketing campaigns within the area.
TikTok ran its first EU Advert Awards last year, offering recognition to a few of the greatest entrepreneurs within the app. And with TikTok changing into an even bigger cultural driver in all elements, it’s additionally attention-grabbing to see how manufacturers are adapting to the medium, and that are creating actually stand-out campaigns that resonate with TikTok customers.
As defined by TikTok:
“On TikTok, 64% of individuals need manufacturers to push artistic boundaries, and the awards shine a lightweight on the businesses and types that greatest symbolize TikTok’s mission to encourage creativity and produce the TikTok neighborhood entertaining content material that drives impression.”
The 2023 model of the awards will rejoice the Biggest Artistic, the Biggest Efficiency, and for the primary time, TikTok’s additionally added a brand new award to acknowledge small enterprise advertising and marketing within the app:
“Biggest Small Enterprise celebrates the TikTok Advertisements Supervisor specialists. This contains small companies with lower than 50 staff that leveraged TikTok advertisements to realize their marketing campaign targets and drive real-world outcomes for his or her model by pushing the boundaries of creativity with TikTok advertisements that uniquely showcase their enterprise and really feel actually native to the platform, show spectacular outcomes and use TikTok to realize wider enterprise targets.”
Regional awards will probably be offered through native ceremonies throughout Europe, which is able to determine the highest performers every market, earlier than a Grand Prix occasion to reward the final word winners, to be held in late November.
“The Biggest TikTok is awarded to the perfect general marketing campaign: the marketing campaign that pushed the boundaries of creativity with advertisements that felt actually native to the platform, smashed its lower-funnel targets and proved marketing campaign effectiveness. We’re on the lookout for the marketing campaign that basically tapped into TikTok’s neighborhood, creativity and tendencies to encourage pleasure and create a cultural second.”
Winners will get a trophy, advert credit, promotion through TikTok PR, a digital badge to show on social or in consumer decks, and an invite to the related awards occasions.
It may very well be a great way to spotlight your TikTok advertisements experience and get extra recognition for your online business.
EU entrepreneurs can contact TikTok for extra data on how one can enter.