TikTok’s seeking to have fun the gaming group this month, with a variety of reside broadcasts, occasions, and activations, as a part of its ‘Gaming on TikTok’ event.
As defined by TikTok:
“TikTok has shortly change into a go-to vacation spot for gaming, with over 3 trillion video views for gaming content material globally in 2022. From gameplay and tutorials to cosplay and memes, TikTok is the place gaming tradition and leisure collide, permitting our international group of avid gamers to attach with one another in enjoyable, genuine, and artistic methods.”
Gaming is arguably essentially the most influential factor of recent on-line tradition, and, as such, it is smart that it’s an enormous a part of TikTok as properly, facilitating a variety of tendencies and content material shifts that align with the presentation format of the app.
Which may additionally make it a precious vacation spot for gaming corporations, and people seeking to attain gaming customers. 3 trillion views is lots, and that curiosity may spell huge alternatives for these which can be capable of hyperlink into the gaming dialogue within the app.
All through June, TikTok will collaborate with a variety of gaming companions to cowl key gaming occasions, together with Summer season Video games Fest, the upcoming Xbox showcase occasion, and extra.
TikTok can be launching a ‘30 Days of #GamingonTikTok’ occasion:
“From June 1 to 30, we have lined up a month filled with devoted programming to deliver our group nearer to the motion and amplify all of the issues that make #GamingonTikTok so particular, together with LIVE showcases from the business’s high occasions, new CapCut gaming templates, and extra.”
The #GamingonTikTok hashtag will join all of those discussions, as TikTok appears to have fun and spotlight key creators and occasions throughout the group.
It may very well be an excellent alternative to faucet into the broader gaming dialogue within the app, and study who the largest influencers are throughout the respective gaming communities, which may then assist information your focus in concentrating on related companions for future campaigns.
And in case you have a gaming-specific angle on your services or products, now often is the time to launch your TikTok push.
You possibly can learn extra about TikTok’s 30 Days of #GamingonTikTok’ occasion here.