TikTok’s seeking to have a good time the gaming neighborhood this month, with a spread of stay broadcasts, occasions, and activations, as a part of its ‘Gaming on TikTok’ event.
As defined by TikTok:
“TikTok has shortly grow to be a go-to vacation spot for gaming, with over 3 trillion video views for gaming content material globally in 2022. From gameplay and tutorials to cosplay and memes, TikTok is the place gaming tradition and leisure collide, permitting our international neighborhood of players to attach with one another in enjoyable, genuine, and inventive methods.”
Gaming is arguably probably the most influential ingredient of recent on-line tradition, and as such, it is smart that it’s an enormous a part of TikTok as nicely, facilitating a spread of tendencies and content material shifts that align with the presentation format of the app.
Which may additionally make it a invaluable vacation spot for gaming firms, and people seeking to attain gaming customers. 3 trillion views is so much, and that curiosity may spell massive alternatives for these which are capable of hyperlink into the gaming dialogue within the app.
All through June, TikTok will collaborate with a spread of gaming companions to cowl key gaming occasions, together with Summer time Video games Fest, the upcoming Xbox showcase occasion, and extra.
TikTok can be launching a ‘30 Days of #GamingonTikTok’ occasion:
“From June 1 to 30, we have lined up a month stuffed with devoted programming to deliver our neighborhood nearer to the motion and amplify all of the issues that make #GamingonTikTok so particular, together with LIVE showcases from the trade’s high occasions, new CapCut gaming templates, and extra.”
The #GamingonTikTok hashtag will join all of those discussions, as TikTok seems to be to have a good time and spotlight key creators and occasions inside the neighborhood.
It may very well be a great alternative to faucet into the broader gaming dialogue within the app, and study who the most important influencers are inside the respective gaming communities, which may then assist information your focus in concentrating on related companions for future campaigns.
And you probably have a gaming-specific angle to your services or products, now could be the time to launch your TikTok push.
You’ll be able to learn extra about TikTok’s 30 Days of #GamingonTikTok’ occasion here.