TikTok Shares Finest Apply Ideas for Driving Conversion with Your Adverts

TikTok Shares Best Practice Tips for Driving Conversion with Your Ads

TikTok has shared a new set of tips on maximize conversion together with your TikTok adverts, primarily based on hundreds of examples in its system.

Utilizing automated evaluation, TikTok scanned its advert community to determine key parts of the best changing campaigns, which could possibly be an enormous assist in maximizing the efficiency of your strategy on the platform.

Right here’s what it discovered:

TikTok conversion tips

As you possibly can see right here, capturing in excessive decision, using full-screen presentation, sharing a transparent CTA and preserving your messaging brief (between 21 and 34 seconds) can all play an enormous position in boosting your TikTok advert efficiency.

Many of those pointers have been {industry} finest follow notes for a while, however it’s fascinating to see them highlighted primarily based on TikTok-specific examples additionally.

Along with this, TikTok has additionally offered some industry-specific ideas:


  • Utilizing closed captioning or on-screen textual content that clearly shows a suggestion or call-to-action drove an 80% carry in conversion
  • A mixture of human voiceover illustrating the product and written supply drove an 87% carry in conversion
  • Movies that used quite a lot of scenes, versus a static shot, led to a 38% carry in conversion


  • Gaming adverts with 5 or extra scenes confirmed a 171% carry in conversion in comparison with these with fewer scenes.
  • Movies that utilized onscreen textual content within the first 7 seconds noticed a 43% carry in conversion in comparison with movies that waited 7 seconds or longer to point out textual content

There are some invaluable, actionable notes right here, which might present steering in your individual TikTok adverts strategy. In fact, efficiency will nonetheless come right down to your individual artistic strategy, and the way your model and product connects with the TikTok viewers. However by familiarizing your self with the app, and following these notes, you could possibly formulate higher approaches to your campaigns.

You’ll be able to try TikTok’s full conversion ideas overview here.

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