TikTok has launched a new video series that can spotlight how main advert execs are approaching the app, which might offer you extra inspiration and steerage to your TikTok content material.
The brand new “Made for TikTok” sequence will embrace a spread of advert specialists sharing their insights and recommendations on how one can make finest use of the app to your model efforts.
As defined by TikTok:
“We have created Made For TikTok: Speaking Inventive to encourage artistic professionals within the artwork of crafting content material and campaigns that resonate with the TikTok group. By inspirational conversations with trade leaders from artistic companies, in-house model groups, and creator companies, you may discover ways to ideate, pitch, and produce TikTok-first content material that not solely drives business success but in addition leaves an enduring cultural influence.”
I imply, that’s an formidable purpose, however primarily, the video sequence will offer you knowledgeable insights into how huge gamers within the area are approaching TikTok promotions, and the way they view the app as a car for connecting with a broader viewers.
The primary episode options Matt Ian, the Chief Inventive Officer at Deutsch LA, who headed the artistic staff that was liable for Taco Bell’s “Anti-Hero” marketing campaign.
There are some beneficial notes and pointers right here, which might assist to get you fascinated about your individual TikTok advertising method.
The primary video within the sequence is dwell now, with extra to come back in TikTok’s YouTube playlist.