TikTok has revealed a new guide on find out how to create efficient influencer advertising and marketing campaigns within the app, which includes learnings from one of the best performing movies on its Creator Marketplace model connection platform.
As defined by TikTok:
“We analyzed greater than 300 top-performing movies from the Creator Market, TikTok’s official platform for brand-partner collaborations, in search of patterns among the many movies with the very best engagement charges. Then we validated our findings with first-party analysis to verify they aligned with consumer sentiments (which they did.)”
The result’s an 11-page overview of key connection and creation methods to assist enhance your creator collaborations, together with notes on find out how to plan your campaigns, find out how to join with the correct influencers, and extra.
You may obtain the complete ‘Making Creator Advertising Simple’ information here, however on this submit, we’ll take a look at a few of the key notes.
First off, TikTok gives some key insights into why creator collaborations are profitable within the app, primarily based on consumer insights.
Creator campaigns additionally give your adverts a extra natural really feel, which might be arduous to simulate, by using the experience of platform specialists to higher align your messaging.
The information then gives particular insights on find out how to create an efficient influencer advertising and marketing promotion within the app.
Every of those components is then additional damaged down, offering extra knowledge and tips about find out how to set up a creation course of on your collaborations.
There are additionally notes on find out how to discover the correct creators on your campaigns.
Whereas there’s additionally a TL;DR one-pager which gathers all the important thing influencer connection notes.
It’s a helpful information, which may provide help to formulate a simpler strategy to influencer collaborations within the app, which, once more, has confirmed to be a key strategy for a lot of TikTok entrepreneurs.
Faucet into the correct influencers, with attain to the correct communities, and it may ship massive advantages.
You may obtain the complete ‘Making Creator Advertising Simple’ information here