TikTok has launched a brand new paradigm in social media engagement, the place customers should not solely capable of view the most recent trending content material, however they’re additionally invited to contribute, with the brief nature of TikTok clips opening up extra alternative for creativity, connection and engagement.
Manufacturers seeking to faucet into the platform want to know this – TikTok will not be solely about passive consumption, but in addition energetic participation, which is why regular, intrusive advert approaches don’t work, as they don’t invite viewers into the expertise.
That variance is the main target of this new infographic from TikTok, which offers a variety of stats that relate to how customers have interaction with content material within the app, and the way manufacturers can faucet into creator partnerships to maximise their promotions.
As per TikTok:
“TikTok audiences desire manufacturers that present they perceive find out how to create and use the platform — they need manufacturers to fulfill them the place they’re on TikTok. And the way precisely ought to manufacturers meet audiences the place they’re? Creators.”
To maximise your promotional efficiency, TikTok recommends an ‘At all times Engaged’ technique, which makes use of natural and paid content material, whereas additionally leveraging creators to assist manufacturers attain their enterprise objectives.
The following stats reinforce this strategic strategy.