Would you contemplate the time you spend on TikTok as ‘time properly spent’?
That’s the core of what TikTok sought to seek out out by way of a new survey performed in partnership with Kantar amongst greater than 7,000 international TikTok customers.
The outcomes present that TikTok customers are more and more getting enjoyment and connection from the app.
As defined by TikTok:
“They arrive to TikTok for the group, keep for the creativity, and depart feeling joyful and impressed. Individuals love the constructive expertise that our platform supplies, in order that they scroll longer and dive deeper.”
Which is not any actual shock. TikTok utilization has surged through the pandemic, with the app’s unending stream of quick video clips offering a method of escape, and light-hearted enjoyable, away from the customarily miserable stream of reports updates which now dominate many different apps.
Among the many report’s different key findings:
- Customers are spending extra time on TikTok and fewer time with different leisure choices, like watching TV, listening to podcasts, streaming movies or studying
- TikTok’s extremely attuned algorithms preserve its viewers logged in, interacting with one another, “and searching for extra enjoyable”, with larger consideration charges in comparison with different video platforms
- TikTok prompts folks to behave. “Customers discover a fixed stream of joyful leisure, liberating creativity, and countless inspiration that’s tailor-made only for them. It’s a constructive expertise that primes folks to affix within the enjoyable and take motion – and for manufacturers, TikTok’s proactive inhabitants can have an enormous impact”.
These are some fascinating notes, which may assist to form your TikTok advertising method. For extra, you’ll be able to take a look at TikTok’s full report here, or check out the infographic highlights beneath.