TikTok is the platform of the second, with over a billion people now logging into the app each month and scrolling by a unending feed of short-form clips, algorithmically attuned to their pursuits.
That, in flip, has introduced advertiser curiosity, and in response to the most recent Kantar ‘Media Reactions’ survey, TikTok is now thought-about to be probably the most progressive international media model amongst media consumers around the globe.
The examine, which contains responses from over 18k customers and 900 senior entrepreneurs, additionally discovered that customers view TikTok adverts because the ‘most enjoyable and entertaining’, whereas TikTok additionally elevated its total belief rating amongst entrepreneurs this time round.
“That is vital as a result of whereas marketer belief elevated for TikTok, it decreased throughout the board for different media manufacturers. As we adapt to a altering media panorama, we’ll proceed to construct belief with entrepreneurs with our devoted belief & security workforce. By additional model security initiatives and campaigns, we’re dedicated to making sure an promoting expertise that you just not solely can belief, but in addition drives actionable outcomes on your model.”
TikTok has supplied an outline of the findings, and what they imply for advertisers, on this infographic.
Some doubtlessly invaluable concerns on your TikTok advertising and marketing strategy.