You may suppose that with the Elon Musk takeover of Twitter pending, that it’s presently in a state of pause because it awaits information on what comes subsequent.
You’d be mistaken.
As evidenced by present CEO Parag Agrawal’s recent management reshuffle, Twitter remains to be pushing forward, even with main adjustments probably on the best way within the Elon period.
It’s nonetheless experimenting with new options too, with the most recent replace in testing being new tweet labels that may very well be added to tweets to offer extra context round sure engagements.
As you’ll be able to see on this instance (within the backside reply), shared by TechCrunch, Twitter’s engaged on a brand new, in-stream label that will signify when a tweet writer has preferred a reply.
In the same check, Twitter’s additionally now highlighting some tweet author replies, with an alternate textual content coloration and a microphone icon subsequent to the remark.
Which Twitter’s been engaged on, in various type, since 2018. Possibly it was a pet venture of Agrawal in his earlier position as CTO on the app.
The thought is that this may immediate extra engagement by alerting customers to feedback that the writer has discovered most related, whereas additionally giving followers extra recognition in remark streams.
Recognition is an enormous component of the social media expertise for followers, and by higher highlighting such interplay, that might change into a group constructing software, which could even immediate extra well-known individuals to work together within the replies extra usually.
As a result of everyone knows that well-known individuals aren’t utilizing the app. That’s what Elon Musk instructed us a number of weeks in the past, amongst his varied criticisms of the app of issues that he’ll be trying to repair.
Since then, Musk has floated varied obscure options, together with making people pay for embedding tweets by high profile users. Which appears completely unworkable, whereas additionally overvaluing tweets, from anybody – however nonetheless, it’s one of many areas that Musk has in his sights for his grand Twitter revival plan.
Exterior of that use case, nevertheless, I’m undecided this characteristic would add so much, with the extra signifier unlikely to play an enormous position in… properly, something.
However any further engagement is a optimistic, and with Twitter’s present tasks, as Agrawal not too long ago famous, failing to ‘hit intermediate milestones that enable confidence’ in reaching its growth goals, it must hold throwing issues on the wall, within the hopes that, cumulatively, they supply some profit.
One other, comparable tagging venture on this entrance is its ‘vibes’ status update experiment, which might see a customized standing indicator connected to your tweets.
That additionally provides extra context to the tweet expertise, and it might turn out to be useful for these attending occasions, particularly, with attendees, at current, usually placing occasion hashtags on the top of their username to alert individuals to their participation.
I imply, that hasn’t been an enormous concern over the past couple of years, with just about each occasion canceled, however that seems to be the first use case, with all of those components serving to to offer extra engagement prompts inside completely different facets of the app.
Once more, they don’t appear to be they’ll shift the needle a lot on engagement, however perhaps, altogether, they may – and if Twitter’s engaged on them now, it’d as properly push them out, earlier than Elon steps in and adjustments everybody’s focus onto incorporating extra memes, or including ‘4/20’ references into the back-end code, or eliminating algorithms altogether, to enhance… one thing.
Primarily, every thing is in flux at Twitter proper now, however that may nonetheless see it push out a number of extra tweaks and experiments earlier than its subsequent stage.