What in the event you might add a nonetheless picture and a GIF to a single tweet? What about video as properly – what in the event you had the capability to connect all three completely different content material varieties to your updates, so you would showcase completely different parts inside every submit?
As you may see on this instance, Twitter’s engaged on the capability to insert completely different types of media right into a single tweet.
That would open up a variety of latest artistic alternatives, and increase in your expressive instruments – although it’s not coming quickly, essentially, particularly with Twitter’s projects all on hold at current amid the looming Elon Musk takeover.
Certainly, we requested Twitter in regards to the take a look at, and it informed us that it doesn’t have something to share on the undertaking proper now. Which isn’t even an acknowledgment of this being in testing – however once more, with Twitter in a state of flux, and uncertainty in lots of respects, it is sensible that it isn’t overly forthcoming on its initiatives, because it most likely doesn’t know what’s going to occur with them both at this stage.
However it does seem like this may very well be coming, and it may very well be a brand new consideration on your Twitter technique.
For manufacturers, that might present a brand new approach to showcase your merchandise, with a nonetheless picture promo shot, accompanied by video overviews throughout the identical tweet. Customers may additionally have the ability to discover artistic makes use of for a number of GIF reactions – and even GIF reactions that react to one another – whereas manufacturers might additionally add in GIF responses to their product clips as one other promotional consideration.
It looks like a great replace, and whereas it could be technically difficult (observe: I don’t know whether it is), it may very well be a great way for Twitter to encourage extra interplay and engagement, in additional artistic methods.
We’ll hold you up to date on any progress with the undertaking.