Mom’s Day is arising on Might eighth (within the US and Australia), which signifies that you solely have a matter of days to make your pitch to Mom’s Day customers, and maximize your gross sales for the occasion.
Fortunate for you, many Mom’s Day customers wait until the final minute, and for those who’re attempting to consider methods to make that closing push, Twitter has shared some new insights and trend notes to assist enhance your campaigns.
First off, Twitter has shared the highest 10 hottest Mom’s Day hashtags, primarily based on tweet exercise in 2021:
After all, the effectiveness of hashtags on Twitter is up for debate, with Twitter itself even recommending that manufacturers not use hashtags at all in certain cases. However for those who had been attempting to latch onto key search developments across the occasion, I’d recommend that working a giveaway might be the most suitable choice, primarily based on these tags.
By way of when to start out tweeting about Mom’s Day, Twitter says that manufacturers needs to be sharing their marketing campaign messages “two or three weeks upfront, with an additional push the week main as much as Mom’s Day for the inevitable last-minute customers”.
So now, principally, or final week for those who occur to have a Mr. Fusion outfitted Delorean in your storage.
Lastly, Twitter shares some notes on what you ought to be tweeting about heading into Mom’s Day.
- Present concepts for moms, wifes, grandmothers, stepmothers, and caregivers. Traditional presents embody flowers and jewellery, however don’t be afraid to department out
- Experiences and presents — for instance a Mom’s Day brunch or afternoon tea
- Mom’s Day card concepts and methods to indicate thanks
- Mom’s Day films and leisure
- Your personal story — are you a mom working a enterprise, or did your mum encourage you? Share your story for a extra genuine Mom’s Day Tweet
I imply, expressing your everlasting gratitude on your mom’s recommendation might be going take a number of greater than 280 characters, however for those who can, or for those who assume your Mother may learn your Twitter thread, go along with that (word that the ‘wifes’ point out above comes direct from Twitter’s put up, I simply left it in as a result of I assumed it learn humorous).
In essence, the time is now, and if you wish to give Twitter promoting a shot earlier than Elon switches it off, possibly it’s price working a marketing campaign to check, and see what you may get, with regard to achieve and response along with your campaigns.
I’m unsure that Twitter is the most effective platform for such a push, however it is determined by your product, and your concentrating on, and these notes will assist in formulating your tweet method.
You may tread extra of Twitter’s Mom’s Day advertising ideas here.