One other ingredient of Elon Musk’s ‘Twitter 2.0’ reformation plan is giving customers extra capability to share longer posts, both in video or textual content type, inside the app.
Musk has repeatedly famous his want to build YouTube-like features into the app, enabling customers to submit longer video, so as to maintain viewers from clicking throughout to a different app to eat video content material (and supply one other monetization alternative for creators). Longer textual content is one other space of focus, with Musk additionally telling customers that longer tweets – probably as much as 4,000 characters – are coming quickly.
So how would that work?
Quick-form textual content has been a foundational ingredient of Twitter, so you possibly can’t simply instantly swap to partitions of textual content dominating the tweet feed, proper?
As you possibly can see on this instance, longer tweets would probably seem in-stream on the common tweet size, with a ‘Present extra’ indicator on the finish of the primary 280 characters. Customers might then develop the tweet to learn extra, with probably the complete 4,000 characters then displayed in an extended tweet panel.
That might allow Twitter to offer extra room to share longer ideas, with out interrupting the tweet stream an excessive amount of. However then once more, it does additionally appear to be the one technique to cut back that large tweet panel once more could be to scroll all the way down to the underside of the expanded tweet – and if the character restrict is certainly elevated to 4k, that may very well be loads of annoying scrolling simply to seek out out what’s hidden behind that ‘Present extra’ marker.
Twitter might remedy for this by offering extra information on precisely how for much longer the complete tweet goes. It’s experimenting with an identical notification for tweet creators, noting that solely the primary 280 characters shall be displayed for his or her longer tweets.
It might equally replace the notification on the ‘Present extra’ immediate, with one thing like ‘Learn remaining 3,000 characters’ because the indicator as a substitute, which might save customers from tapping, and unspooling a large article inside a tweet.
That would, nonetheless, cut back the quantity of engagement with longer tweets – however then once more, not indicating the complete size might, in impact, have the identical impression, as customers may get sick of increasing out large tweets and simply cease tapping the immediate both approach.
It’s additionally not clear that that is one thing that customers need on Twitter, given its historic deal with short-form messaging, and it’ll be attention-grabbing to see the way it’s obtained if/when it does finally get rolled out.
Twitter’s been making an attempt to work out a greater technique to share longer type content material for a while. Previous to the Musk takeover, Twitter had been experimenting with ‘Notes’, which enabled customers to create posts of as much as 2,500 phrases that would then be natively embedded into the Twitter app for straightforward sharing.
Plainly this venture has now been shelved, in favor, probably, of longer tweets, with the thought being that this may alleviate the necessity to ship screenshots of textual content, whereas additionally serving to Twitter enhance engagement and dwell time, and host a greater variety of content material codecs.
There’s no phrase as but on a reside take a look at of longer tweets, nor whether or not it is going to be made obtainable to all customers or simply Twitter Blue subscribers (longer video looks set to be a Twitter Blue exclusive element).
We’ll maintain you up to date on any progress.