Whenever you logged onto Twitter right this moment, you will have seen some delicate adjustments to the design and format, small tweaks in formatting which can have felt like a glitch within the Matrix, or like the continuing lockdowns are beginning to mess along with your head.
They don’t seem to be – properly, a minimum of not on this context.
Immediately, Twitter’s design staff has outlined a spread of updates which have been carried out to enhance in-app presentation, in step with the corporate’s branding refresh which it introduced earlier this yr.
Discover something completely different?
Immediately, we launched a number of adjustments to the best way Twitter seems on the net and in your telephone. Whereas it’d really feel bizarre at first, these updates make us extra accessible, distinctive, and centered on you and what you’re speaking about.
Let’s take a deeper look. ???? pic.twitter.com/vCUomsgCNA
— Twitter Design (@TwitterDesign) August 11, 2021
First off, the up to date Twitter format now makes use of Twitter’s customized ‘Chirp’ font, which it launched back in January inside its branding replace.
So your tweet take a look at will now look a little bit completely different, whereas all Western-language textual content now aligns left, making it simpler to learn as you scroll. Non-Western languages stay unchanged.
This isn’t an enormous change, however it’s noticeable, and is probably going the obvious shift that is messing along with your notion within the app. These letters look a bit thinner or one thing? Sure, they do, as a result of the font has modified, which has had an impression on presentation.
As well as, Twitter says that it is up to date its in-app colours ‘to be excessive distinction and quite a bit much less blue’. The change is designed to attract consideration to the images and movies within the app – that are additionally set for one more, extra vital replace quickly, with Twitter experimenting with a new image format, that may take up the entire horizontal house in-stream, eliminating the present, rounded borders in your images.
That would have a big impression in your method to picture posting within the app – and price noting that Twitter additionally including full picture shows in timelines back in May.
The added distinction will additional improve the app’s visible presentation instruments, and make them stand out much more within the tweet feed.
Twitter’s additionally up to date the look of its in-app buttons, with a purpose to spotlight the actions you may take at any given time, whereas it is also eliminated numerous grey backgrounds and divider traces to de-clutter the show.
“We additionally elevated house to make textual content simpler to learn. That is solely the beginning of extra visible updates as Twitter turns into extra centered on you and what it’s important to say!”
So, sure, Twitter does look completely different, it is not simply you. And whereas they are not main adjustments, as such, the visible focus, particularly, is worthy of word, particularly for entrepreneurs contemplating new methods to make their tweets stand out within the more and more busy tweet stream.
And it could be just the start, Twitter Product Lead Kayvon Beykpour has additionally famous that the replace is ‘a small begin as a part of a much wider refresh of the app that’s on its means’. That probably pertains to the app’s broader shift into creator monetization instruments, and increasing its use case, and it will be fascinating to see how else Twitter would possibly look to tweak its design.
i
