For the model relaunch—coming after Meta acquired the enterprise earlier this yr—Supernatural traveled to Iceland, with Director Neels Castillon and manufacturing firm RSA Films to totally seize what it means to jab, cross, squat and circulation contained in the Meta Quest headset.
Deciding to shoot the marketing campaign on-location set in movement a whirlwind three weeks of pre-production, in tight partnership with the group at RSA Movies, chosen for his or her confirmed experience in capturing our bodies in movement inside nature.
“I’ve been a longtime fan of Chris Milk’s directorial work and VR artwork items, so it felt like a dream job when he and his group approached me to direct this marketing campaign,” stated Director, Neels Castillon. “After I first tried Supernatural, I used to be genuinely immersed within the panorama and had a satisfying exercise expertise.”
“I needed to convey as a lot of this emotion as potential inside the industrial and was thrilled that we agreed to shoot the marketing campaign in real-life breathtaking areas, as a result of nothing compares to experiencing the ability of nature, particularly in Iceland. Working with Supernatural, with the assist of my group at RSA and our Icelandic manufacturing accomplice, Comrade Movies, we captured beautiful footage – conveying the proper mix of sturdy vitality and poetic magnificence that represents what Supernatural means to me.”
A New Framework for Health
Current each squarely within the Health class and as a markedly totally different possibility inside it, Supernatural is overhauling how we expertise train and wellness, increasing and boldly redefining what it means to work out and our broader relationship to motion.
With the invitation of Unreal Health, Supernatural provides the lots an unparalleled solution to obtain their objectives, positioning the Meta Quest headset as a singular piece of health tools.
“Like Peloton, Supernatural combines revolutionary {hardware} and an evolving content material library into an accessible subscription mannequin — it’s on the forefront of health and brings a brand new, extra mainstream viewers to VR,” stated former-Peloton exec, and Supernatural’s Head of Advertising, Sapna Kirk. “Supernatural is for anybody who needs a exercise that feels extra like magic than the rest.”
