Being quickly embraced by the platform’s customers after its launch, Tales grew to become and remained, for the longest time, Instagram’s hottest function.
Nonetheless, with the arrival of Reels, new Instagram utilization patterns have began to emerge. As anticipated, this unavoidably affected the efficiency of the opposite content material varieties obtainable throughout the platform.
With out additional ado, let’s see how Reels’ integration has impacted Instagram Story’s video view fee.
How do Instagram Reels vs. Tales carry out by way of video views?
1. Evolution of video views – Instagram Reels vs. Stories
2. Instagram Reels have an average video view rate of 10.53%
3. Instagram Stories have a video view rate of 4.42% on average
4. Key takeaways on how to optimize your strategy to get a higher view rate
1. Evolution of video views – Instagram Reels vs. Tales
Fingers down, relating to short-form content material consumed, TikTok leads the race by far.
Reality be informed, regardless of Reels being launched by Instagram as a response to the elevated demand for short-form video content material, with a purpose to retain its person base, TikTok stays the platform of virality, the place many of the views occur.
Whereas having their second of glory, as proven by information, it seems that beginning with the tip of final 12 months, Instagram Reels’ natural views entered a reducing path.
As for Tales – Instagram’s different choice for short-form video show – they observe Reels’ sample, having a fair decrease natural view fee.
Truly, from a view fee perspective, Reels get a minimum of double the natural views that video Tales get.
2. Instagram Reels have a median video view fee of 10.53%
With short-form video content material’s consumption solely going up after TikTok’s large recognition achieve, there’s no surprise its sibling, aka Reels, are essentially the most considered movies on Instagram for the time being.
Surpassing the as soon as most adopted function by way of views, in comparison with video Tales, Instagram Reels now rating a median view fee that’s a minimum of double.
Whereas Instagram Reels get a median video view fee of 10.53%, when including yet one more layer into the comparability of this metric’s values to Instagram Tales, like the next depend, the variations can get fairly vital.
To get a extra in-depth view of benchmarks efficiency for Instagram Tales vs. Reels by way of views, right here’s a breakdown of Instagram Reels’ common natural video view fee throughout a number of channel sizes:
- accounts beneath 5 Ok followers get a view fee per Reel of 28.21% on common;
- profiles with 5-10K followers have a median view fee per Reel of 17.45%
- accounts between 10-50K followers get a median of 12.22% view fee per Reel
- profiles with 50-100K followers rating a view fee per Reel of 6.53% on common;
- accounts with greater than 100K followers get a median view fee per Reel of 6.63%.
3. Instagram Tales have a video view fee of 4.42% on common
Regardless of duplicating TikTok’s short-form video content material format, versus the newest, Instagram nonetheless stays a followers-oriented social media community.
Whereas we’re on the following-base chapter, let’s do not forget that throughout the platform, the smallest accounts have all the time been rewarded with larger efficiency outcomes than the biggest ones.
Take into account that this is applicable whatever the metric we select to have a look at or the content material kind analyzed.
Let’s take Instagram Tales and the video view fee case, for instance.
On common, Instagram Tales document a 4.42% natural video view fee. However when damaged down by account’s follower dimension, we’ve got the next values:
- profiles with lower than 5K followers: a median video view fee per Story of seven.45%;
- accounts between 5-10K followers: a Story common video view fee of 5.07%;
- profiles with 10-50K followers: a 4.40% common video view fee per Story;
- accounts with 50-100K followers: a Story view fee of three.36% on common
- profiles greater than 100K followers: a 2.93% common view fee per Story
4. Key takeaways on the best way to optimize your technique to get the next view fee
All in all, when optimizing your video content material technique for views, be mindful the followings:
- leverage Reels, as that is the kind of video content material that generates the very best view charges;
- combine Reels and Tales for elevated possibilities of catching your neighborhood’s consideration
- having the bottom view charges, manufacturers with giant account followings ought to think about boosting their video content material for elevated video KPIs.
For this report protecting video view fee benchmarks for Instagram Tales and Reels, we analyzed 5.220.591 Instagram Reels and 1.006.087 Tales revealed between April 2021-April 2023.
The typical video view fee reveals what number of views you get with a publish on common. It’s calculated by dividing your complete variety of views by the entire variety of followers and multiplying by 100.