Website Migrations and Planning for Vacation Website Code Freezes [Podcast]

Site Migrations and Planning for Holiday Site Code Freezes [Podcast]

We’re already in Q3, which implies the vacation buying season is simply across the nook. Are you ready for the season’s code freezes with website migrations?  

Being part of the dialog earlier than a migration occurs is nice… till you get an electronic mail saying, “Hey, we’ve made a change, however why is site visitors dropping?”. Is migration PTSD setting in?

Senior Technical search engine marketing Specialist, Nik Ranger of Studio Hawk talks with Search Engine Journal Founder Loren Baker on the Search Engine Journal Present about potential points to look out for in website migrations and why it’s vital to prioritize search engine marketing fixes, particularly earlier than and after vacation season. Nobody has time to cope with finish of yr code freezes.


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“If the shopper’s objective is to do a profitable migration, you’ll be able to forensically discover every little thing from an search engine marketing standpoint with the given instruments that you just’ve bought.” ~ Nik Ranger

[0:00] – Get to know Nik Ranger 

[3:47] – Totally different types of website migrations

[6:34] – How the very best sort of campaigns occur and the rule of thumb

[7:36] – Why shoppers get upset when website migrations occur

[8:41] – What’s detrimental to migration

[9:39] – Instance of an internet site migration fail

[13:32] – What folks ought to notice about dev groups

[15:11] – The misinformation website builders say about Google in figuring issues out

[16:20] – What you want initially in pre migration

[17:14] – The only factor to have in a venture


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[20:38] – Vital inquiries to ask

[23:55] – Why is it known as migration PTSD and how one can keep away from it

[29:13] – How Nik pushes via to ensure nothing is missed

[30:48] – Key components to check

[33:20] – Record of issues to observe

[34:37] – Checking the https is essential and one other loopy story

[37:19] – An commentary on migrations

[43:47] – Nik’s hobbies outdoors search engine marketing and the way it nonetheless pertains to search engine marketing

[52:32] – How you can consider the success of an internet site migration

[54.23] – What to look out for


That’s one of many issues I admire about search engine marketing, it may be exceptionally technical however you can even be exceptionally artistic as a result of none of what we do is profitable with out having the ability to talk it clearly to another person.” ~ Nik Ranger

Assets talked about:

search engine marketing Collective – https://seocollective.org/
Ahrefs – https://ahrefs.com/

For extra content material like this, subscribe to our YouTube channel: www.youtube.com/user/searchenginejournal

Join with Nik Ranger:  

Nik Ranger is the Senior Technical search engine marketing Specialist at Studio Hawk, Australia’s largest specialised search engine marketing company. She can be a member of search engine marketing Collective, a bunch of search engine marketing professionals who prepare month-to-month occasions, assist folks, and ensure everybody is aware of what’s occurring.

Join along with her on Twitter: https://twitter.com/nikrangerseo

Join with Loren Baker:

Observe him on Twitter: www.twitter.com/lorenbaker

Join with him on LinkedIn: www.linkedin.com/in/lorenbaker


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1 Comment

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