Website Migrations and Planning for Vacation Website Code Freezes [Podcast]

We’re already in Q3, which suggests the vacation purchasing season is simply across the nook. Are you ready for the season’s code freezes with web site migrations?  

Being part of the dialog earlier than a migration occurs is nice… till you get an electronic mail saying, “Hey, we’ve made a change, however why is visitors dropping?”. Is migration PTSD setting in?

Senior Technical search engine marketing Specialist, Nik Ranger of Studio Hawk talks with Search Engine Journal Founder Loren Baker on the Search Engine Journal Present about potential points to look out for in web site migrations and why it’s essential to prioritize search engine marketing fixes, particularly earlier than and after vacation season. Nobody has time to cope with finish of yr code freezes.

“If the consumer’s purpose is to do a profitable migration, you’ll be able to forensically discover all the things from an search engine marketing standpoint with the given instruments that you just’ve bought.” ~ Nik Ranger

[0:00] – Get to know Nik Ranger 

[3:47] – Completely different types of web site migrations

[6:34] – How the perfect form of campaigns occur and the rule of thumb

[7:36] – Why purchasers get upset when web site migrations occur

[8:41] – What’s detrimental to migration

[9:39] – Instance of a web site migration fail

[13:32] – What folks ought to understand about dev groups

[15:11] – The misinformation web site builders say about Google in figuring issues out

[16:20] – What you want at the start in pre migration

[17:14] – The best factor to have in a undertaking

[20:38] – Essential inquiries to ask

[23:55] – Why is it referred to as migration PTSD and the way to keep away from it

[29:13] – How Nik pushes via to ensure nothing is missed

[30:48] – Key parts to check

[33:20] – Checklist of issues to watch

[34:37] – Checking the https is essential and one other loopy story

[37:19] – An statement on migrations

[43:47] – Nik’s hobbies exterior search engine marketing and the way it nonetheless pertains to search engine marketing

[52:32] – Methods to consider the success of a web site migration

[54.23] – What to look out for

 

“That’s one of many issues I admire about search engine marketing, it may be exceptionally technical however it’s also possible to be exceptionally inventive as a result of none of what we do is profitable with out having the ability to talk it clearly to another person.” ~ Nik Ranger

Assets talked about:

search engine marketing Collective – https://seocollective.org/
Ahrefs – https://ahrefs.com/

For extra content material like this, subscribe to our YouTube channel: www.youtube.com/user/searchenginejournal

Join with Nik Ranger:  

Nik Ranger is the Senior Technical search engine marketing Specialist at Studio Hawk, Australia’s largest specialised search engine marketing company. She can be a member of search engine marketing Collective, a gaggle of search engine marketing professionals who prepare month-to-month occasions, assist folks, and ensure everybody is aware of what’s happening.

Join along with her on Twitter: https://twitter.com/nikrangerseo

Join with Loren Baker:

Comply with him on Twitter: www.twitter.com/lorenbaker

Join with him on LinkedIn: www.linkedin.com/in/lorenbaker