In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent Website positioning benefit to utilizing WordPress in comparison with coding a web site your self.
A thread within the r/Website positioning discussion board asks a well-known query many practitioners run into of their careers.
Is WordPress higher for Website positioning than coding your personal web site?
Different variations of that query embody, “is WordPress better for SEO than Wix,” or, “is WordPress higher for Website positioning than [insert CMS here]?”
Regardless of the way you ask it, the reply is all the time the identical.
WordPress isn’t inherently higher for Website positioning than every other choice. It’s one among some ways to construct a web site that ranks in Google.
Mueller On WordPress For Website positioning
In response as to whether utilizing WordPress is healthier for Website positioning than coding your personal web site, Mueller states:
“Not for Website positioning, however you’ll be able to focus extra on the content material when you don’t spend all of your time creating a brand new CMS for your self. (some individuals want making a CMS, so YMMV).”
As Mueller says, probably the most important benefit WordPress presents is the convenience of use in comparison with manually writing code.
Nevertheless, that’s solely advantageous to the web site proprietor. It makes no distinction to Google if a web site is constructed with WordPress.
This query comes up continuously and is price revisiting as a result of misinformation circulating round WordPress and Website positioning.
For instance, take the second-most upvoted remark within the Reddit thread immediately beneath Mueller’s.
A person claims, “Google is aware of WordPress properly,” as if Googlebot can crawl WordPress websites extra effectively than different CMSs.
That’s false, although the parable of WordPress being higher for Website positioning continues to persist.
For extra info concerning the Website positioning capabilities of WordPress in comparison with different content material administration programs, see this text from SEJ Founder Loren Baker.
Baker lists the 25 finest Website positioning-friendly options to WordPress and the professionals and cons of every:
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