X Is Testing an Expanded Profile Bio Part to Present Extra Person Context

X is Testing an Expanded Profile Bio Section to Provide More User Context

X is trying to give customers extra room to clarify themselves or their enterprise, through an expanded bio section that’s at present in testing on the app.

As you possibly can see on this instance, shared by X News Daily, quickly, customers will have the ability to embrace extra element of their profile part, which profile guests will then have the ability to entry by a “View extra” immediate beneath their preliminary bio abstract.

X expanded profiles

That’ll present extra room to clarify what your organization is about, or present perception into your private mission assertion, or publish your manifesto for all times, and many others.

It might additionally, ultimately, result in a good better expanded presence, which contains retailers, job listings, location information, and many others., all in an even bigger info panel.

There’s not so much to go on at this stage, because it’s nonetheless in preliminary testing, however there are a selection of potentialities for the prolonged show, which might enable you drive extra connections, and get extra followers, by including context.

It additionally aligns with X’s broader push to get extra long-form kind content material into the app, rising past its short-form content material roots.

X has already added longer posts, and longer video uploads, within the hopes of engaging extra individuals to add extra authentic content material to the app. An extended profile bio is one other step, whereas additionally, as famous, linking into its expanded utility and performance, in numerous methods.

It stays to be seen whether or not customers truly wish to see long-form content material within the app, although longer tweets are actually pretty frequent, and it doesn’t appear to have impacted engagement.

No less than, that’s based mostly on X’s reports, which counsel that “cumulative user-seconds” have continued to the touch on all-time highs within the app all through this yr. What precisely which means, when it comes to particular utilization developments, will not be completely clear (cumulative seconds might imply {that a} group of customers are spending extra time on X, however particular person utilization numbers might have declined), however both means, X is touting this as an endorsement of its new path, and by any measure, it could counsel that long-form content material isn’t hurting general engagement.

Perhaps, then, that is the way in which, and by increasing the app’s utility, Elon Musk will have the ability to convert X into his grand “every little thing app” imaginative and prescient.

Longer profile bios are simply one other step within the bigger journey on this respect.

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