YouTube’s trying to allow all music followers to have interaction with the thrill of Coachella, with the platform, for the primary time, hosting live-streams of all stages of the sold-out event.
The primary weekend of the mega-festival, which might be held over three days subsequent month (April 14th to sixteenth) might be broadcast in full to all YouTube customers world wide, together with performances by Gorillaz, BLACKPINK, Deadmau5 and extra.
As per YouTube:
“This 12 months we might be dwell streaming Coachella from extra phases than ever earlier than with 6 feeds in motion (double the quantity from final 12 months) throughout each weekends! Whether or not you are watching from residence, overseas, or at events with mates, anybody can tune into Coachella’s YouTube Channel, choose a stage, and watch the performances occurring dwell with the remainder of the followers.”
YouTube may even be internet hosting particular protection of Coachella by way of YouTube Shorts, whereas it’s going to even be operating unique merch drops throughout live-streams and occasions.
That would present alternatives for manufacturers to tie into the Coachella actions, and get their promotions in entrance of music followers through the occasion. It’ll additionally present a possibility to maintain up with the newest tendencies and trending artists, and study what’s resonating with Coachella attendees, by way of on-the-ground streams and protection.
Otherwise you simply may wish to tune in to catch a few of the units – and with over 160 artists collaborating, there’s a heap on supply.
It may additionally assist to make YouTube a extra important vacation spot for leisure. Like, it’s already, however with TikTok’s continued rise, YouTube can use occasion protection like this to solidify its place, in some respects.
You may take a look at the Coachella channel on YouTube here.