This week at Red Mention, we celebrated our 12th birthday as a digital marketing agency. Our 12th year has been one like no other, with many twists and turns. To celebrate, we’ve taken a look back that have made us proud in our 12th year:
This year we launched ‘Project FOODNA’. This was a change to the fabric of Red Mention. We revisited the way we organize ourselves as an agency, stripping out any hierarchy, removing job titles, and formalizing our pod structure to better serve clients. We also introduced mentors, growth plans and 360 feedback. This approach to personal development enables everyone at Red Mention to take ownership of their careers whilst feeling supported.
Adapting to our clients needs
The pandemic has prompted change from a huge number of our clients. We’ve helped support the launch of new websites, migrate to new e-commerce platforms, launch new brands and take new products/services to market. Our team have all risen to this year’s challenges with a positive and entrepreneurial spirit.
We’ve had a busy year steering clients through unpredictable times, with so many of our clients emerging from the pandemic stronger than ever. Some clients have more than doubled their revenue YoY, far exceeding any targets that were originally set. For other clients, we’ve had to work harder for success, helping them pivot to fit the changing times.
Over the past year we’ve started to work with a host of new exciting clients from a wide range of industries.
Our retention rate is something that we continue to be proud of. Once onboard, our clients tend to stick around. We have clients we’ve been working with for 12 years. In 2020, our retention rate was 81%, and in 2021 so far it’s been 96%, having said goodbye to just two clients. We pride ourselves on being a long-term partner, supporting businesses wherever their journey takes them.
We’ve always championed a good work-life balance, and this year we’ve taken more steps to achieve an even better one. We’ve extended our flexi-time hours, and are slowly returning to the office, based on as and when the individual feels comfortable.
Surviving a Pandemic
Last but not least, we are proud of how everyone involved in Red Mention pulled together to get through what was a challenging year for all businesses. We have emerged from the pandemic as a closer team with stronger client relationships, and with a huge appetite to make Red Mention bigger and better.
Our 13th year promises to be an exciting one as we continue on our growth journey. Watch this space!
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