Facebook Marketing & Advertising

Facebook marketing strategy

Developing a Facebook marketing strategy with Business pages and Facebook groups is an extremely effective way to engage and communicate with your online audience.

More and more people are choosing to follow and contact brands through their Facebook pages, providing an excellent opportunity for you to reinforce your brand values and personality.

By monitoring messages and comments and responding quickly and personally, you can ensure great customer experience, no matter the platform. Sharing relevant and strategic content on your page and engaging with user comments also helps to enhance trust signals and encourage a positive experience.

Facebook marketing can also help you to:

• Build an active and engaged following
• Expand your audience
• Increase brand awareness
• Create and engage in valuable conversations with existing and potential customers

Benefits of Facebook marketing

The community feel of Facebook presents a huge opportunity for businesses. Spaces such as Facebook groups allow you to listen to and engage with your audience authentically. It presents the ideal platform to listen to your audience and learn exactly what they want from you.

This “social listening” can help you to identify trends, better understand your audience and provide them with the content and the information they really want.

At Red Mention, we use social listening to better understand your target market and identify what trends are relevant to your business. We then use this to form an ongoing Facebook marketing strategy, as well as identify unexplored opportunities for your business.

Advertising on Facebook

No matter what type of business you run, Facebook offers a variety of advert types that will enhance your business’ online presence. Combined with an extensive collection of demographics and interest-based user data, Facebook advertising is a powerful resource when it comes to selling your service or product effectively.

With Facebook ads, you can choose from advert types such as:

• Reach and frequency ads – ideal for large budgets who want to generate large-scale brand awareness
• Lead generation ads – ideal for getting customer’s details straight from Facebook without the user having to land on your website
• Conversion ads – ideal for targeting an audience who’s most likely to convert.
• Dynamic remarketing – perfect for re-targeting your existing website users with the products/services they’ve already explored, but with ads on Facebook
• Product ads – ideal for showing any physical products your products along with price information
  The format of these ads can vary between single image post ads, Facebook messenger ads, carousel ads, video ads and more, making it even easier to target your audience in the right place, on the right device, and in the right way.

At Red Mention, we strategically plan these ad campaigns to meet your business goals. Whether we’re introducing your brand to a new audience, reminding them of your offering, or targeting your most engaged audiences with irrefutable CTAs.

Red Mention – Facebook marketing agency

At Red Mention, our Facebook Blueprint certified team has years of experience in researching, planning and creating social campaigns that achieve the results you want. We’re experts in Facebook marketing and advertising, meaning whatever your business does, we can make Facebook work for your company’s goals.

Our integrated approach to digital marketing means we make sure your Facebook marketing and advertising campaigns work in harmony with other digital marketing channels such as PPC, SEO, and content.

Lastly, we’re really flexible and can offer you support exactly how you need it. If your business has its own in-house social media team, we can help with ongoing Facebook marketing and advertising strategies, making sure they’re running in the most effective way possible. We can also offer training to your in-house team.