What is SEO?
SEO (Search Engine Optimisation) is the process of matching your website to what your users are looking for. As a result of this, you get better visibility in the search engine results pages (SERPs) as well as better meeting user needs.
The process ensures that search engines like Google and Bing return content on your website for relevant search queries. Through a combination of bespoke SEO strategy, content creation, technical website fixes, and ethical link building or link earning, SEO can transform your business’s website performance for the long term.
What we do as part of an SEO project
While our SEO strategies are tailored for each business, we have a robust process that has been developed and refined over the past decade.
First, we research the market and your customers. What are they looking for online? What questions are they asking? How can your site answer those questions? Then, we build the foundations so that your website meets your user’s needs.
We optimise the site for relevant terms and questions uncovered in the research phase, including changes to key ranking factors on a page such as metadata content and header tags. Then we ensure your site is technically healthy and provides a seamless user experience journey for visitors.
Lastly, we move into ongoing optimization. This ensures your site remains optimized as it grows and evolves.
Take a look at our various SEO services:
Your experienced SEO agency in Egypt
At Red Mention, we offer unrivalled SEO services in Egypt. Unlike many other SEO companies, we have over 10 years’ experience, dating back from when we started out as a search agency in 2009. That means we’ve grown up with SEO, watching it transform from what it was a decade ago to truly understanding the art that it’s become today.
The combination of our specialist SEO knowledge and how we integrate SEO within our overall digital marketing strategy is what sets us apart. Our specialist Egypt-based team work creatively and strategically with you to ensure your website’s organic traffic improves and converts in the way you need it to.
SEO services in Egypt you can trust
We align our work very closely with Google’s SEO recommendations, meaning we’re always up to date with best practice SEO. This future-proofs your website’s success and extends the overall benefits of SEO.
How SEO can help your business
We’re often asked how SEO helps businesses grow. At Red Mention we believe SEO is a marketing strategy that unlocks long-term business growth.
By improving your search engine visibility for relevant search terms, you’ll start to see more high quality, organic traffic to your website. As this traffic comes from organic rankings, you won’t need to rely on advertising costs in order to maintain it, making SEO a sustainable and cost-effectively to achieve online visibility.
This wider visibility helps increase brand awareness, in turn generating more sales and leads. So, for businesses looking for sustained growth, a well-executed SEO strategy is crucial for creating a sustainable and purposeful online presence.
SEO as part of Integrated Digital Marketing
At Red Mention, we’ve learned that truly thriving online requires a mix of different channels working together. Nowadays, web users interact with a wide range of online touchpoints. To really flourish online, you need to focus on channels holistically.
That’s why when we work on an SEO project we leverage data from other channels to enhance our SEO work.
For example, we’ll often use data from PPC campaigns to inform our SEO strategies and vice versa. Our content creation will tie in heavily with our SEO strategies, and social media data will inform our content.
There are a hundred different ways we use different channels together. That’s why using SEO as part of an integrated digital marketing strategy can be far more effective than focusing on just one channel. Learn more about our integrated marketing digital marketing service below.
We serve the best work
Established UI designers will have knowledge of graphic design, strong typography, color theory, photo direction, vector manipulation, (possibly) motion graphics, and at a senior level