Twitter Marketing & Advertising

Twitter marketing strategy for businesses

Twitter marketing is extremely fruitful for many types of businesses. The varied demographics of the channel’s users combined with it’s large and growing B2B network means that Twitter has something to offer businesses of all sectors – big and small.

Using Twitter for business lets you:

• have valuable conversations with existing and potential customers
• leverage hashtags to get the most exposure to key audiences for your messages
• curate and share valuable UGC (user generated content)
• create Twitter lists to consistently keep up to date with what is happening in your market
  tap into what your followers are talking about by following hashtags, trends and keywords they are talking about

However, marketing on Twitter offers more than just getting your messages in front of the right people. It’s also the perfect platform to listen to them and learn exactly what they want. This “social listening” helps you identify trends, better understand your audience and lets you provide them with the content and the information they really want.

At Red Mention, we use social listening to understand what your target market is talking about, what trends are relevant to your business and what’s happening on social in your market. We then use this to form the ongoing Twitter marketing strategy. However, these insights into your audience and what they want can also help us to inform future opportunities for you and your business.

Twitter paid advertising

The other side of Twitter marketing is advertising on Twitter. This is a way to get your content and brand messages in front of the right people, fast. It can also drive qualified traffic to your website, helping your website generate more views from warm and highly relevant audiences.

While it can be used alone, it tends to work best as part of an overarching Twitter marketing strategy. There are various types of Twitter ads that you can use for your business. The main ad types can help you to:

• Promote your account and grow your business’ following
• Maximise the reach of your tweets
• Promote your tweets
• Promote your website and it’s content
• Promote mobile apps

These types of Twitter Ad campaigns can fast track your Twitter marketing efforts, resulting in:

• Expanded audiences
• Increased brand awareness
• Increased traffic to your website

You’ll only pay for Twitter paid advertising when someone has interacted with your ad. That means with careful targeting, only the interactions made by the exact people you want to see your ad will cost you.

Red Mention – Your Twitter marketing agency

At Red Mention, we know Twitter marketing and advertising inside out. We’ve been marketing on Twitter for years, and our social media experts can help you with everything from profile building and optimisation, all the way through to running targeted paid adverts.

We work collaboratively with you to gain a full understanding of your business and it’s goals. Then, we carefully develop a bespoke strategy that aims to meet your exact objectives.

We’re also really flexible. Our integrated approach to digital marketing means we can run your Twitter activity alone or as part of an overarching social media strategy. If your business has its own in-house social media team, we can support them with their ongoing Twitter marketing strategy to help propel your Twitter activity forward. We can even offer in house training to your team.