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Google Shifts AdSense to First-Price Auction to Better Align with Other Ad Exchanges

Google Shifts AdSense to First-Worth Public sale to Higher Align with Different Advert Exchanges

Right here’s an essential one for these using Google AdSense – the platform is being moved to a first-price auction model ‘within the coming months’, which can carry AdSense into line with Google’s different advert choices, whereas additionally enabling Google to raised compete with different advert exchanges. Undecided what a first-price bidding mannequin is? As […]
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