Assurance Archives - Red Mention

Reddit Announces New Partnership with DoubleVerify to Offer More Assurance on Ad Metrics

June 21, 2022
News

Reddit Pronounces New Partnership with DoubleVerify to Provide Extra Assurance on Advert Metrics

Because it seems to advance its advert choices, and maximize its income potential, Reddit has announced a brand new partnership with DoubleVerify to supply third-party verification of its advert metrics. DoubleVerify’s instruments will facilitate new insights on viewability, model security, fraud detection and extra, offering an additional stage of assurance for Reddit’s advert companions. As […]

TikTok Partners with Zefr to Offer Increased Assurance on Safe Ad Placement

January 25, 2022
News

TikTok Companions with Zefr to Provide Elevated Assurance on Secure Advert Placement

TikTok has partnered with model suitability platform Zefr on a brand new model security post-bid measurement answer for in-feed advertisements, which can allow advertisers to make sure that their TikTok promotions don’t seem alongside probably offensive materials. As you may see right here, utilizing Zefr’s dashboard, which supplies insights into every marketing campaign by mapping […]

Pinterest Achieves MRC Accreditation for Pin Metrics, Providing More Assurance for Marketers

October 26, 2021
News

Pinterest Achieves MRC Accreditation for Pin Metrics, Offering Extra Assurance for Entrepreneurs

Pinterest has taken a step ahead in offering extra assurance for entrepreneurs by gaining Media Ratings Council (MRC) accreditation for each show Pin impressions and show Pin clicks. MRC accreditation signifies that Pinterest’s metrics meet the MRC’s requirements for high quality assurance and accuracy. As defined by Pinterest: “We let the MRC in underneath the […]

July 21, 2021
News

TikTok Gains TAG Brand Safety Certification Worldwide, Providing More Assurance for Advertisers

TikTok has been granted another advertiser safety tick, with the platform gaining TAG Brand Safety Certification worldwide, which provides additional assurance around its ad products and data, based on established TAG parameters. As per TikTok: “In September 2020, we received our initial TAG Brand Safety Certification for the UK in conjunction with the program launch. Additionally, we […]