Platform Archives - Red Mention

Meta Announces 'Recurring Notifications' for Business Messaging, a Significant Shift in its Platform Approach

May 20, 2022
News

Meta Proclaims ‘Recurring Notifications’ for Enterprise Messaging, a Vital Shift in its Platform Strategy

That is an uncommon change up in Meta’s enterprise messaging guidelines. This week, at its first-ever ‘Conversations’ messaging conference, Meta introduced ‘Recurring Notifications’ on its Messenger Platform, which is able to allow companies to ship ‘proactive, automated messages, to individuals who have opted in to receiving them’. As you may see right here, companies will […]

TikTok Expands Access to its 'Effect House' AR Creation Platform

April 13, 2022
News

TikTok Expands Entry to its ‘Impact Home’ AR Creation Platform

After opening its Results Home AR creation device to chose builders last August, TikTok is now expanding beta access to all creators, which can assist the platform increase its artistic capability, and ideally, faucet into the most recent visible results tendencies to draw extra customers. Because it sounds, Results Home, very similar to Snapchat’s ‘Lens […]

Nextdoor Launches Updated Ads Platform to Help SMBs connect with Local Communities

April 7, 2022
News

Nextdoor Launches Up to date Adverts Platform to Assist SMBs join with Native Communities

Should you’re seeking to attain native markets, this could possibly be attention-grabbing – immediately, neighborhood app Nextdoor has introduced the launch of its expanded self-serve ads platform, which can present direct capability for extra SMBs to succeed in its viewers with in-app promotions. As defined by Nextdoor: “Nextdoor Adverts is an easy-to-use growth of Nextdoor’s […]

March 30, 2022
News

YouTube is Shifting into Podcasts, With New Particulars Revealing its Podcast Platform Plans

YouTube is steadily making strikes into the world of podcasts, with a brand new leaked pitch deck offering extra perception into the platform’s plans to extra straight incorporate podcasts into the YouTube expertise. As you’ll be able to see on this overview, shared by Pod News, YouTube’s at the moment within the technique of growing […]

New Report Looks at Representation and Gender Diversity in Social Platform Leadership [Infographic]

March 4, 2022
News

New Report Appears to be like at Illustration and Gender Range in Social Platform Management [Infographic]

Illustration and equality are necessary components within the trendy workforce, and that’s arguably much more important inside company and organizational boards and administration groups, because it ensures extra inclusive perspective in guiding the path for future initiatives and initiatives. Varied social platforms have made commitments to maximizing gender illustration on their boards and inside their […]

TikTok Shares New Tips on How to Maximize Branded Content on the Platform [Infographic]

March 3, 2022
News

TikTok Shares New Recommendations on Methods to Maximize Branded Content material on the Platform [Infographic]

As TikTok continues to grow, and develop into a key tradition driver in lots of areas, many advertisers are logically contemplating how they’ll faucet into the platform with a view to enhance their promotions. However advertising and marketing on TikTok is completely different from different platforms, most particularly in that TikTok customers reply higher to […]

LinkedIn Acquires Marketing Analytics Platform Oribi to Improve its Marketing Solutions Offering

March 1, 2022
News

LinkedIn Acquires Advertising Analytics Platform Oribi to Enhance its Advertising Options Providing

Because it seeks new methods to assist companies capitalize on its advert and recruitment instruments, and maximize efficiency throughout its platform, LinkedIn has announced that it’s buying Israel-based advertising and marketing analytics firm Oribi to spice up its advertising and marketing options providing. As defined by LinkedIn: “Understanding which channels and messages have the best […]

New Report Looks at Social Platform Performance Benchmarks for Brands

February 23, 2022
News

New Report Seems to be at Social Platform Efficiency Benchmarks for Manufacturers

Prepared for some sobering, although possibly comforting, stats on model social media engagement? Rival IQ has revealed its newest social media benchmarks report, which seems on the common model engagement charges, by vertical, throughout every of the massive social networks. Although the precise measures listed here are vital – with the intention to gauge model […]

Google Launches Updated Search Ads 360 Management Platform for Performance Advertisers

February 8, 2022
News

Google Launches Up to date Search Adverts 360 Administration Platform for Efficiency Advertisers

Google has introduced the launch of an updated Search Ads 360 platform, which is able to present extra administration choices on your Google Adverts campaigns, in a extra streamlined, built-in platform, whereas additionally incorporating Google’s newest superior promoting options. Search Ads 360 is an all-inclusive Google Adverts administration device, which allows advert managers to supervise […]

LinkedIn Shares Insights into Platform Usage and Audience in New Guide for Wealth Planning Marketers

February 8, 2022
News

LinkedIn Shares Insights into Platform Utilization and Viewers in New Information for Wealth Planning Entrepreneurs

Trying to get a greater deal with on the advertising alternatives on LinkedIn, and what number of enterprise decision-makers you possibly can doubtlessly attain along with your LinkedIn advertisements and posts? This week, LinkedIn has revealed a brand new, 25-page guide to LinkedIn marketing for wealth marketing firm marketers. Which, in fact, is pretty area […]